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ChefKart
Designing a user center product
I was the product designer for ChefKart Application - Homemade food delivered from curated chefs
Project
ChefKart Mobile Application
What I did
User research and Testing
Product Design
Interactive prototyping
My Role
UX Designer Lead
What is ChefKart Application?
ChefKart is a food-tech start-up which curates’ chefs around Mumbai and delivers food.
Our objective is to establish a comprehensive product ecosystem that caters to the requirements of various stakeholders, with a focus on enhancing efficiency and prioritizing user-centricity.
Context
Based on the results of a user survey, it was found that despite the fact that the client's primary and mobile products are the main drivers of their business, customers have provided poor feedback on the products.
Project Goal
Our objective is to develop a solution that prioritizes user needs and facilitates well-informed purchasing decisions. It is imperative all departments collaborate effectively towards this goal.
Key Metrics
User Retention Rate: Measures how many users continue using the app over time, indicating satisfaction and the app's overall value.
Customer Satisfaction (CSAT) Score: Assesses user happiness with food quality, delivery, and app experience, highlighting strengths and areas for improvement.
Conversion Rate from Browsing to Purchase: Tracks the percentage of users who transition from viewing to ordering, revealing the effectiveness of the app's user flow and appeal.
What I Discover
We interviewed 10 users, 5 chefs and 6 delivery agents. I identified key problems and gaps in the current work flow and web application.
Major Issues
Complex or Confusing Navigation
A complex or unintuitive interface can lead to frustration, longer browsing times, and even abandoned orders. Users may mention issues like unclear categorization, poorly designed search functionality, or a cluttered user interface.
Limited Communication with Chefs
Users expressed a desire for more direct communication with chefs to customize orders, ask questions, or provide feedback. Limited communication options can result in unmet expectations, especially if users have specific dietary needs or preferences.
Inaccurate Delivery Estimates
Delivery time estimates that are not precise can cause frustration when orders arrive earlier or later than expected. Users on these estimates for planning, and inconsistencies can have a negative impact on their experience.
Design Solution
Insights
We developed actionable points by working with stakeholders, mainly chefs and menu planners, based on insights gathered for framing solutions.
A) Web Application
To enhance the primary website and mobile products, our goal was to improve both user experience and visual design compared to the existing offerings. I focused on revamping key elements like information presentation, user flow and visual hierarchy to elevate the overall quality.
Initial Research & Brainstorming
Collaborating with a researcher and conducting interviews with users of the existing application, we identified key opportunities for improvement. These insights guided us in not only enhancing the user experience but also in redesigning the entire application for greater clarity and better user service
Existing Product
Brainstorming Ideas
Revamping the Product
Prioritization of Content
Team structured the information so that the most critical details are presented first, such as dish names, images, and key features like pricing and availability. Supporting details, such as ingredients, calorie content, and customer reviews, were arranged in descending order of importance, allowing users to access additional information as needed without cluttering the initial view.
Advanced Filtering Options
Team introduced advanced filtering features, allowing users to sort food by cuisine, type, and other attributes. This functionality enables users to quickly find and order their preferred dishes, streamlining the decision-making process.
Enhanced Dish Information
The detailed dish cards were redesigned to provide comprehensive information, including calorie content, allergen warnings, and customer reviews. This transparency helps users make informed choices without worry, catering to dietary needs and preferences.
B) Chef's Application
Problem Statement
The menu planning team encountered significant challenges in coordinating with chefs for daily menu updates due to reliance on email and phone communications. This approach proved inefficient and cumbersome, leading to difficulties in managing and streamlining the planning process. To address these inefficiencies and improve communication, we developed a digital solution aimed at providing a more organized, efficient, and seamless interaction between the menu planning team and chefs.
Solution
a) View and Accept Menu List
Chefs receive the planned menu on their home screen, where they can review and choose to "Accept" it. This acceptance is recorded and communicated back to the menu planners. Additionally, chefs can raise concerns or discuss specific dishes if needed. The detailed view includes information on the number of portions, previous reviews, and ratings. Chefs also have the option to report inaccuracies in dish images or request an updated photo if they believe the current image is incorrect or suboptimal.
b) Chef’s dishes & impact
The chef’s profile page allows them to view the dishes they are serving or have served and the reviews tab helps them to view the reviews and ratings for a specific dish which helps them improve the preparation in their upcoming servings.
c) Conveying Availability & Vacations
The chefs will be able to convey their holidays beforehand using the simple holiday planner which will be conveyed to the menu planners. Also, this would significantly reduce the amount of phone and e-mail requests for the planners to discuss the availability of the chefs.
 Chef's Dishes and Impact |  View and Accept Menu List |  Conveying Availability and Vacations |
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**Lofi wireframes
B) Runner's Application
Problem Statement
The current system for managing deliveries and pickups is inefficient and lacks flexibility for delivery personnel. There is a need for an app that allows delivery workers to start and stop their trips at any time, plan holidays, and receive payment based on their daily deliveries and pickups. Additionally, the app should track the distance traveled and number of trips made, enhancing operational efficiency and ensuring accurate compensation.
Solution
a) Focused Task Management
We designed a primary interactive card to help the executive concentrate on one task at a time. This card includes all essential information for the task, ensuring clarity and focus. While upcoming tasks are listed for reference, they remain non-interactive to minimize distraction. Once a task is marked as completed or incomplete (if the user is unavailable), it is archived, and the next task appears as the primary card. Tapping the card also navigates to a detailed view of the task, streamlining task management and enhancing user efficiency.
b) Dual Role Management: Pickup and Delivery
The app accommodates the executive's dual role, handling both deliveries and pickups from chefs, along with managing necessary containers. The task details page provides comprehensive information, including contact options to call the relevant person and specific details about the items involved. This integration ensures seamless management of both delivery and pickup responsibilities, optimizing efficiency and coordination.
c) Enhancing Executive Satisfaction
At the end of each day, or when the executive manually closes their shift, they receive a summary of their performance, including the number of trips completed, total distance traveled, and pickups and deliveries made. This summary provides a tangible sense of accomplishment and rewards, motivating them to improve. Additionally, this data is used to calculate and credit their daily salary, reinforcing their contribution and performance.
 Focused Task Management |  Dual Role Management |  Enhancing Executive Satisfaction |
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**Lofi wireframes
Final Design
**High Fidelity Design as Final Designs are under NDA**
Impact
Within 6 months of rolling out new application
40 %
Increase in conversion rate from browsing to purchase
There was a significant rise in the quantity of orders that were bought with positive feedback and ratings for the chefs
80 %
Decrease in customer complains for customized orders
Sharing specific details directly with the chef has significantly decreased the likelihood of incorrect or missing information.
60 %
Increase in user retention rate
The rise in recurring orders and the popularity of monthly meal subscriptions has led to an increase in customer loyalty and trust.
Other Projects
UX Evaluation
Product Design
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